IDC-Report: How data-led decision making accelerates ‘return on digital’

Organizations that want to succeed in an increasingly digital world need to generate business outcomes from digital investments.

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Building Resilient Manufacturing and AEC Companies

An IDC InfoBrief, sponsored by

IDC #EUR148113321

Author:

Giulia Carosella, IDC European Digital Transformation Practice Lead

Building Resilient Manufacturing and AEC Companies Spotlight report: How data-led decision making accelerates ‘return on digital’

February 2022

Building Resilient Manufacturing and AEC Companies

Management and leadership orientation is mostly focused on processes and not on business outcomes

The metrics/KPIs that we use don’t allow us to adequately quantify business value

We have a siloed standalone budget

We don’t have an integrated enterprisewide technology road map

Our technology architecture does not allow for scale and innovation

The Urgency to Generate Business Outcomes

Source: IDC Worldwide DX Spending Guide, October 2021; IDC WW IT Buyer Sentiment Survey, Wave 14, November 2020 (manufacturing and AEC companies, n = 158)

Manufacturing and AEC organizations’ investments in digital initiatives have grown in the past few years, and will reach more than

$560 billion worldwide in 2022.

1 in 2 organizations has seen a less

than 10% improvement in financial results or has not been able to quantify the

financial impact.

Despite growing digital

investments, most companies are

yet to generate business value

from them.

Top challenges in deriving ROI from digital investments

Organizations that want to succeed in an increasingly digital world need to generate business outcomes from digital investments.

The main stumbling blocks to ROI generation relate to leadership approach and organizational silos.

Action and change therefore need to come from the top.

The C-suite should be at the forefront of change, and the CEO needs to take direct responsibility — making digital transformation (DX) an integral part of corporate strategy, setting a common vision, clear targets, and KPIs.

42%

30%

28%

27%

26%

Tech

Leadership and organization

Building Resilient Manufacturing and AEC Companies

Business Outcomes Are the Key to Success

Source: IDC Worldwide ICT Spending Guide Industry and Company Size, January 2021; IDC FutureScape Worldwide Digital Transformation Predictions 2021

Organization leaders are facing a K-shaped choice: accelerate for success or fight for survival. Accelerating for success will be determined by the ability to achieve successful business outcomes from digital investments. Success in the future will be defined by RoD — return on digital.

Leaders across all industries will need to continue to ramp up tech investments to outpace competitors and capitalize on changed market conditions. Understanding where the organization is on its DX path is one requirement, but being able to translate digital investments into business outcomes is the key. The first step is to understand the accelerators of digital ROI.

The economy continues toward its digital destiny. In 2022, 65% of global GDP will be driven by digitally enabled revenues. This will be enabled by $6.8 trillion in direct DX investments for 2020–2023.

DIGITAL TRANSFORMATION INVESTMENTS

2020 2021 2022 2023TIME

Ac ce

le ra

te to

Su cc

es s

Fight for Survival

Building Resilient Manufacturing and AEC Companies

Five Accelerators of Digital ROI

C-suite leaders must focus on five key accelerators of digital ROI. This will enable them to build the horizons of a successful technology road map, reap the benefits of tech- based investments, and succeed as a tech-enabled business. IDC research identified the top 5 investments that have generated the greatest ROI from digital programs or initiatives and can drive organizations to the upslope of the K-curve.

Optimized operations Connecting and streamlining different organizational operations to develop resilient decision making and unify data.

Innovation at scale Accelerating DX to compress time to value is the foundation for delivering innovation at scale.

Data-led decision making Managing, combining, and extracting value from huge amounts of data to enable insight-based actions.

People-first strategy Automation of processes to free people’s time, enable them to innovate, and develop new digital skills.

Digital ecosystems Enabling networks of organizations working together as peers to deliver value, create resilience, foster innovation, and anticipate threats and opportunities.

Source: IDC Digital Future Reignition Survey, December 2020 (manufacturing and AEC respondents)

Top 5 ROI areas

DIGITAL

ROI

Optimizing operations

Optimizing decision making

Optimizing employee processes

New digital products/services

Extending digital ecosystems

29%

25%

23%

16%

Building Resilient Manufacturing and AEC Companies

Data-Led Decision Making

Data is only valuable if it can be translated into action. Very few organizations, however, have truly moved beyond collecting data to combining and sorting data sets to create tangible business value from that data. Based on IDC’s Global DataSphere study, less than 3% of the data currently created is analyzed to affect enterprise intelligence. Future value and success rests on this ability. Drawing a data-centric business model is becoming increasingly crucial to stay ahead of uncertainty and quickly respond to changes.

From predictive maintenance to digital twin or real-time supply chain monitoring and real-time financial forecasting, the potential impact of AI and data analytics in manufacturing and AEC industries is significant. It is growing exponentially, fed by the real-time continuum of data, including edge to network, IoT to mobile devices, and internal enterprise systems to supply chain. In 2021, 42% of WW organizations increased their planned budget on AI and machine learning.

Leaders need to move from data acquisition to data-enabled actionable insights that lead to business outcomes. This will require a corporatewide data strategy and substantial changes in terms of processes, skill sets, and talent. The C-suite needs to promote a data-led culture, encouraging data-driven decision making at all levels of the organization.

Key Industry Use Cases Action Items for Leaders

Manufacturing AEC

In 2022, 25% of G2000 firms will deploy technologies imbued with data manipulation and visualization capabilities, driving collaborative productivity.

• Autonomic/robotic operations

• Augmented and predictive maintenance

• Digital twins

• Robotic construction

• Asset instrumentation

• Intelligent project management

Set up a clear data strategy and outline data management activities, roles, and responsibilities. Make sure all necessary stakeholders are involved and have access to the relevant data.

Build a strong data architecture, using cloud infrastructure to support data, analytics, AI, and other enterprise intelligence initiatives — the most important factors for enterprise resilience.

Leverage real-time data and AI to trigger decision making at all levels and to unlock new forms of design and innovation.

Use off-the-shelf AI solutions to improve time to impact.

180ZB of data will be created, captured, copied, and consumed in 2025. Data created over the next five years will exceed by 2.5x the amount created in the past 10.

Source: IDC’s Worldwide Digital Transformation Spending Guide; IDC FutureScape: Worldwide Future of Work 2021 Predictions; IDC Worldwide Global DataSphere Forecast, 2021–2025: The COVID-19 Data Bump and the Future of Data Growth; IDC Future Enterprise Resilience and Spending Survey, IDC, June 2021 (n = 796)

Building Resilient Manufacturing and AEC Companies

Leadership Actions

Collaboration across the leadership team is central to delivering transformational outcomes, business value, and ROI. With over half of all IT budgets now in the hands of the business functions, individual objectives run the risk of “fighting” against the common good. Agenda items must be viewed in the context of wider outcomes. Each function must understand the goals of all the others.

Operations leader Focus on digital resilience: the combination of IT and business. Operations must become shock-proof, and ready to capture efficiency and automation opportunities. Build process optimization to free up time and automate actions, enabling people to be more creative in their work.

Technology leader Enable a solid digital platform and work with other business leaders

on a joint digital road map. Become the enabler of change and ensure a cohesive digital strategy led by the business outcomes

and value creation already outlined.

Sales and marketing leader Focus on data and ecosystem pillars. Unlock new customer engagement scenarios and develop an omni-channel experience. Make data value extraction a central watchword and unlock the power of existing and ecosystem data.

Finance leader Work on tech-enabled, real-time finance tracking and

consolidated view of costs, data, and resources across multiple projects for adaptive planning. Take early

involvement in key investment decisions, rather than getting involved toward sign-off.

Human capital leader Target new types of skills and profiles (data scientists, distributed ledger specialists, AI/ML specialists). Understand that reskilling existing employees will be fundamental to successful and continuous transformation.

Security/risk leader Together with the broader C-suite, develop new trust metrics that go

beyond privacy and security to include employee experience, sustainability, and diversity. Take control of data value, but also communicate the

individual roles of the wider C-suite in making this happen.

Develop an organizationwide learning mindset and unlock your

digital strategy, orchestrating a “tug of value” collaboration across

the C-suite.

CEO

Building Resilient Manufacturing and AEC Companies

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IDC-Report: How data-led decision making accelerates ‘return on digital’

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