The term includes various lead generation and qualification processes executed by a vendor. It entails uncovering information about potential upcoming purchases and providing intelligence to Autodesk, even if the contact at a prospective customers end has not explicitly requested a call.

Each lead is accompanied by a significant amount of data describing the intended purchase - Leads are qualified via phone, where the contact list is either provided by Autodesk or sourced from the vendor's databases. ​

​Examples of this include Sales Readiness Verification and Nurtured Account activities, where detailed information on the potential purchase is communicated with each lead.