Social selling describes the use of social networks such as LinkedIn for engaging directly with prospects to nurture business relationships and generate sales opportunities.  

Benefits of the program: 

• Drive new leads and opportunities and increase 1:1 meetings with prospects. 
• Enhance your LinkedIn profile and establish thought leadership for active engagement.

Top updates: 

• Dedicated dashboard for tracking campaign progress, including messaging, meeting requests, and acceptance rates. 
• ABM sponsorship—connect with your 1:1 ABM manager or contact Akhil Purohit for similar 1:1/1:few campaigns. 

Examples of top performing campaigns 

1:few campaign – CDE: 

• Impressive 45% acceptance rate from Jay's LinkedIn profile (454 out of 1021 connection requests). 
• Conducted 40+ CDE calls, seamlessly transitioning to Account teams upon completion. 
• Simultaneous organic content distribution to position Jay as a thought leader on LinkedIn. 

1:1 campaign – ABB: 

• Intro & Autodesk Fusion message & follow up message created
• LinkedIn Messages sent: 248
• LinkedIn messages replied: 60
• Interested in a conversation: 21 new contacts (MQLs)