
Content syndication is a strategic approach to distributing relevant and targeted content to a specific audience of key accounts where these potential customers often look for information online.
Top objectives of content syndication are:
- Lead generation
- Nurturing
- Sales enablement
- Generate engagement
Some of the syndication channels include:
- Industry publications
- Online platforms and websites
- Social media networks
- Email newsletters
- Content aggregation platforms
- Webinars and virtual events
- Podcasts
- Partner websites
- Influencer partnerships
- Paid advertising networks
Example of a content syndication landing page:
