Content syndication is a strategic approach to distributing relevant and targeted content to a specific audience of key accounts where these potential customers often look for information online. 







Top objectives of content syndication are: 

  • Lead generation 
  • Nurturing  
  • Sales enablement  
  • Generate engagement  


Some of the syndication channels include:

  • Industry publications 
  • Online platforms and websites 
  • Social media networks 
  • Email newsletters 
  • Content aggregation platforms 
  • Webinars and virtual events 
  • Podcasts 
  • Partner websites 
  • Influencer partnerships 
  • Paid advertising networks 


 

Example of a content syndication landing page: 

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