ABM EMEA 1:few and 1:1 Strategy Playbook
With the changes in our business model, it is important to understand customer needs, challenges, goals and plans to propose the right products which will help keeping customers in subscription. The purpose of this playbook is to provide information covering all aspects of a 1:few and 1:1 execution model. You will find high-level processes, locations to relevant information, and detailed guides and best practices to run effective marketing within Mid-market and Named Accounts in EMEA.
