The term includes various lead generation and qualification processes executed by a vendor. It entails uncovering information about potential upcoming purchases and providing intelligence to Autodesk, even if the contact at a prospective customers end has not explicitly requested a call.Each lead is accompanied by a significant amount of data describing the intended purchase - Leads are qualified via phone, where the contact list is either provided by Autodesk or sourced from the vendor's databases. Examples of this include Sales Readiness Verification and Nurtured Account activities, where detailed information on the potential purchase is communicated with each lead.