Social selling describes the use of social networks such as LinkedIn for engaging directly with prospects to nurture business relationships and generate sales opportunities. Benefits of the program: Drive new leads and opportunities and increase 1:1 meetings with prospects. Enhance your LinkedIn profile and establish thought leadership for active engagement.Top updates: Dedicated dashboard for tracking campaign progress, including messaging, meeting requests, and acceptance rates. ABM sponsorship—connect with your 1:1 ABM manager or contact Akhil Purohit for similar 1:1/1:few campaigns. Examples of top performing campaigns 1:few campaign – CDE: Impressive 45% acceptance rate from Jay's LinkedIn profile (454 out of 1021 connection requests). Conducted 40+ CDE calls, seamlessly transitioning to Account teams upon completion. Simultaneous organic content distribution to position Jay as a thought leader on LinkedIn. 1:1 campaign – ABB: Intro & Autodesk Fusion message & follow up message createdLinkedIn Messages sent: 248LinkedIn messages replied: 60Interested in a conversation: 21 new contacts (MQLs)