Sales enablement is the process of equipping sales teams with the resources, tools, and information they need to effectively engage with customers. It involves training, content creation, dedicated campaign boards centralizing assets, customer facing PPT, videos and outreach sequences.The following tools are used, among others:OutreachOutreach sequences are a series of touch points designed to drive deeper engagement with a prospect. Sequences are a guide to ensure the right sales activities are performed and communications are sent to build a sales pipeline and close deals.Folloze boards (internal)On internal platforms such as Folloze boards, the marketing team aggregates campaign content, shares assets, and provides Insight Sales with a centralized information gathering platform.