Fusion 360 Extensions Your key to sell to professionals & retire quota

What’s the problem? Fusion Base is inexpensive & not positioned for professional users But that is not the problem The problem is that you need to make money & only pros have it Extensions are your opportunity to sell to pros & take their money

How do extensions achieve this? Extensions offer specific functionality that is valuable to professional customers working in competitive markets Pros are willing to pay for these features Fusion 360 Base together with an extension begins to be attractive to partners who are trying to retire quota Casual users will find them too expensive and not understand benefits Pro users will struggle to believe we can offer such a low price

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Fusion Base is a classic leading sale Use it to enter into new departments and new industries with low resistance Fusion Extensions are a classic back-end sale Use them to raise the lifetime value of your customer base & make money Extension customers are professionals & pros are sticky Additional Benefits of an Extension Strategy

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What extensions are available? 5

You should relate them to common customer pain points Use discovery to find said pain points Then show the one or two features of extensions which could help solve those issues Avoid the “Harbor Cruise Tour Demo” Each extension has main selling points

Plan Discover Please

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Nearly all difficulties in business reduce to one of these four issues They may often be hidden behind other terms “We wish to reduce the environmental impact of our products.” = Quality

What are most common pain points? Innovation Capacity Time to Market Quality Cost

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Four points Do they want faster and easier machining? Steep & shallow strategy will reduce cycle times - Time to market & cost Automatic probing makes setups easy and less error prone - Quality Do they need high finish on 3D surfaces? Steep & shallow will provide polished surfaces w/o hand finishing - Quality & cost Are they interested in faster programming? Automatic hole selection makes holes fast – Time to market Do they want less rework of parts? Automatic probing ensures parts are always in tolerance – Cost & quality Standardization of holes with automatic hole selection makes fewer errors – Quality Three features: Steep & Shallow, Automatic Hole Selection, Automatic Probing

Machining extension selling points

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Nesting & fabrication extension Three Points Do they lose time arranging sheet parts for manufacturing? Nesting & fabrication automates this & makes it parametric – Time to market Are they being asked to reduce waste & cost? Nesting & fabrication can optimize their use of material – Cost & quality Nesting & fabrication can optimize cost of material – Cost Do they batch jobs from multiple projects & products? If not, nesting & fabrication can reduce waste by combining jobs – Cost Two Features: Multi-sheet nest prep & compare and report

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Four points Do they have parts made of polymers? Non-linear analysis will make sure plastic parts perform – Quality Plastic injection molding will help molds be made faster – Time to market Do they have assemblies that move? Event simulation will ensure proper operation over years – Quality Do they have assemblies which heat up considerably? Thermal analysis will also reduce prototypes – Time to market Do they have to fulfill certification requirements? All simulation types will reduce the certification process – Cost and time to market Three features: Event, thermal & plastic injection molding analysis Simulation Extension

Three Points Are they concerned about creating new products quickly? Generative design will speed their development times – Ability to innovate Are they concerned about product cost? Generative design can determine optimal versions to manufacture – Cost Are they concerned about material waste? Generative design let’s them save where possible – Quality & cost Do they want machines that are more efficient & faster? Generative design will reduce weights & allow for smaller motors - Cost Only one feature: generative design

Generative design extension

Four Points Do they develop PCBs with wifi, cellular or video communication? Signal integrity will reduce the prototypes needed – Cost & time to market Do they sometimes have PCBs that don’t work as designed? Signal integrity will prevent intermittent field failures – Quality Is the performance of PCBs slower than expected? Signal integrity can identify performance bottlenecks – Ability to innovate Do PCB outputs not match expected values? Signal integrity shows loss-causing geometries – Ability to innovate Two features: Impedance matching & visual violation flagging Signal integrity extension

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Four Points Does the client design plastic injection-molded parts? The product design extension automates common features – Time to market Does the client use surface patterning on products? The product design extension simplifies custom textures – Time to market Does the client need to reduce the time it takes for DFM? The product design extension improves manufacturability – Time to market Do the client’s designs need to be improved aesthetically? The product design extension improves appearance – Quality Three features: Boss, advanced patterning, plastics advisor Product design extension

Two Points Does the company follow a standardized documentation system? Manage extension tracks releases suitable for ISO 9001 & similar – Quality Manage extension has an automated unique part numbering system - Quality Has the company sometimes made the wrong parts? Manage extension ensures manufactured parts are current – Cost Two Features: Automatic part numbering & release management

Manage extension

Three Points Does the customer have an interest in metal additive manufacturing? The additive build extension will simplify their set-up – Ability to innovate Is the customer looking to radically improve design performance? The additive build extension unlocks metal printing – Ability to innovate Does the customer use their metal printer to full capacity? The additive build extension maximizes output – Cost & time to market Two features: machine-specific print prep, print simulation Additive build extension

27 Questions 18 Demos

Resources

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Steep & shallow Automatic hole selection Automatic probing Multi-sheet nest prep Compare & report on multi sheet nest Event simulation Thermal simulation Plastic injection molding simulation Generative design Impedance matching Visual violation of signal integrity Automated boss creation Advanced patterning Plastics advisor Automatic part numbering Release management Machine-specific print prep Print simulation We provide these demos & maintain them

Currently – the assets we have are incomplete (commit to deliver full set by mid Q2) The assets available are located on a Central European MS Teams file store We will provide a) a demo file and b) a 5 minute or less self-running video demo Demo video can be used w/o sound, or as a guide to learning clicks w/ sound These will be maintained & updated at every release as necessary Location & access still need to be determined Video asset will be in English with English UI only Where are they?

How can we get you to use them? How can we get effective feedback to evolve them to be successful for you? Can we automate the fitness tests at each release? Can we automate the video creation when updating? Can we automate the video creation for other UIs? Can we automate the access problem?

Ideas for further exploration

Thank You