EMEA NA ABM Newsletter: First edition of 2024 is now available!

Welcome to the first Newsletter edition of 2024! Explore Q4 campaign results, the revamped ABM NA Hub, and FY25 planning updates. Wishing you a fantastic year ahead and even more collaboration!

FY25 Q1 Plan

Access our detailed FY25 Q1 plan, covering upcoming campaigns, programs, events, & 1:1 ABM initiatives, etc. We will be providing a top-line summary next week in Sitges!

Sustainability Programme (LIVE)

The Sustainability programme continues to drive engagement, resulting in 411 leads (MGL & MQL). Explore the customer-facing Sustainability Knowledge Hubs now Corporate ESG, AEC Business Lines, and D&M Business Lines. Add them to your account folloze boards or share the links. For details, visit the Sustainability Internal Board or contact Caroline Jussa.

Sustainability Magazine

Since October 2023, our collaboration with Sustainability Magazine increased visibility to 90K+ contacts in target accounts. They featured our sustainability assessment in their November 3rd newsletter. Stay tuned for a webinar series with Chief Sustainability Officer Joe Speicher.

Autodesk Sustainability Newsletter

Launched in Q4 2023 to foster relationships with Sustainability owners/execs, the Autodesk Sustainability newsletter for NA is gearing up for its next edition with a focus on COP 28 highlights and outcomes. Share this link with your customers for sign-up. For further information, please contact Caroline Jussa, Akhil Purohit or Caroline Potter

Fusion (Complete)

The campaign concluded in December. Thanks to Inside Sales and the wider team for diligently following up on MGLs and advancing opportunities through the pipeline. Results to date:

Top engaged accounts: Siemens, IKEA, Continental Leads and Expansion Actions: 487 leads & 10 EAs.

Next steps will be to incorporate Fusion into a wider D&M campaign to launch in March 2024.

The content is still relevant so please use it if relevant for your customers:

Fusion 360 Landing Page Fusion 360 Extension Webinar Series

Any questions or further details on the campaigns, contact Akhil Purohit

Infrastructure

The Infrastructure campaign – Rail, Water Solutions, and Roads & Highways has been running since Q3.

Results to Date:

Total Leads: 780 (MQL: 328; MGL: 452) Total Audience: 329,386 Top Engaged Accounts

Rail: Network Rail, Sweco, Saipem, Strabag, Afry Roads & Highways: Alstom, Balfour Beatty, EDF, Network Rail, TechnipFMC Water: Arup, Shell, Sweco, Renault, Arcadis

Top Engaged Regions/Countries: UK, Norway, Finland, Switzerland, France, Italy Total Expansion Actions: 122 (sourced or influenced by ABM campaigns) Q1 focus: Promote Infra content (e.g., Rail Resource Board) through joint advertising with AEC Magazine, including a cover takeover sent to 51 Exec contacts.

For further information, visit Infra Internal Campaign Board, or contact Akhil Purohit or Caroline Potter

What’s coming in FY25 Q1

These campaigns are in development or planning phase so more to share post Sitges.

(More to come in the next issue or the meantime, reach out to Caroline Potter)

Civil 3D & Country Kits: New assets including a Folloze Board and new video highlighting the benefits of Civil 3D and the Country kits. Dedicated social media campaign went live last week to promote Civil 3D & Country Kits. For more details, contact Akhil Purohit The State of Design & Make Report: The decarbonization report is now available in French. Upcoming reports will focus on AI and Rail. As a reminder, here is a useful link with all the reports and assets available: Portal on One Team Source EBA Awareness assets: Promote EBA benefits with assets in English, French, German, and Spanish. A customized and editable document is available to share the list of products included in the EBA. For questions, visit the EBA Awareness Internal Campaign Board or contact Akhil Purohit

BIM World Paris 2024

Autodesk sponsors the world's largest BIM event. Key highlights include an Executive Dinner, an exclusive lounge, XR experience, and a special event featuring 2024 Paris Olympics projects. For inquiries, contact Jake Storey, Caroline Jussa or Emmanuel Di Giacomo. Join the conversation on our Slack channel #bimworld-paris-2024-allstaff. Visit the website: https://bim-w.com/

Automotive Innovation Forum 2024

The dates have been set and shared for AIF 2024 which are May 7 – 8 at the Darmstadtium, Darmstadt, Germany. Call for speakers is now open, do not hesitate to ask your customers to submit a proposal. It’s a great way for them to demonstrate their expertise and know-how to the Auto community.

Automotive Innovation Forum by Autodesk

Any questions or further details on the event, contact Clare Thomas

Rail Summit & Rail Community

Since its launch in September, our Rail Community has grown to 280 non-employee members, with 2.3k page views and 36 conversations. To enhance engagement, we need your help. Please share the community link or QR code during your meetings, in Quarterly Business Review slides, and your emails. Drop by to contribute to ongoing discussions.

Future Rail Summit dates are being discussed, and all 2023 sessions are available on the dedicated website.

Any questions or further details on the event, contact Akhil Purohit. For the Rail community, please contact Clare Thomas.

AU (Autodesk University) 2024

Save the date for 2024 – October 14-16 in San Diego!

FY24 Total Leads

In FY24, 2,301 MGLs & MQLs were generated within our Named Accounts. Thanks for your support in following up on these leads with the agreed SLAs to identify potential opportunities. Access the "Global Leads Dashboard" for more details.

EMEA NA ABM Newsletter February 2024

CAMPAIGNS Q4 AND FY25 Q1

New & Refreshed Assets

Events

Global leads dashboard for 2023

Useful Links

Go to the website

ABM Resource Hub Your source to keep you up-to-date with the latest ABM news, programs, practices, events and campaigns.

Go to the website

Event Calendar Check out the main EMEA customer facing events that include webinars, virtual events, tradeshows, etc.

Your EMEA ABM Partners

Internal Communication Autodesk, Inc. • One Market, Ste. 400 San Francisco, CA 94105, United States

If you are not receiving the newsletter and would like to opt-in, or if you prefer to opt-out, please contact Akhil Purohit akhil.purohit@autodesk.com

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