EMEA NA ABM Newsletter: November Edition is Now Available!

Greetings,

Welcome to the November newsletter and Q4 update on existing and new campaigns, some new customer-facing assets, and the final AU update!

Sustainability Programme (LIVE)

Our Sustainability Knowledge Programme, tailored for Named Accounts (NA) goes beyond a campaign. It is a long-term program to position ourselves with our customers in this important area.

Corporate ESG Business lines for AEC Business lines for D&M

Converge Nordics

Listen to Joe Speicher’s stand on connected data and platform thinking & how it contributes to a more sustainable world. Access the video here.

Exciting News! We're testing a 3- month campaign with Sustainability Magazine, targeting sustainability experts to boost awareness and attract new contacts within NA. They've already shared our sustainability assessment in their November 3rd newsletter.

We've launched a Sustainability newsletter to engage with customers and develop long term relationships. You can share this sign-up link with your customers or subscribe yourself to stay updated on our customer-focused content. For further information, please contact Caroline Jussa, Akhil Purohit or Caroline Potter

Fusion (LIVE)

Campaign ongoing until mid-December Key accounts with high engagement: Siemens, IKEA, and Continental Top engaged regions: Italy, France, and the UK Fusion 360 Landing Page available Fusion extension webinar series for existing users; contact Akhil Purohit for details Upcoming Fusion phase 2 with lead-gen ads for two eBooks on Fusion tips & tricks Results to date in Q3: 467 MGLs and 14 EAs generated

Any questions or further details on the campaigns, contact Akhil Purohit

Infrastructure

The Infrastructure campaign is now live across all of the 3 areas identified as opportunity areas for Autodesk – Rail, Water Solutions and Roads & Highways. Thanks for all your support in helping us understand the pain points of our customers as much as possible so we can ensure the messaging and content will resonate and help us drive new discussions with our customers.

• Phase 1: Rail (LIVE since mid-September). For further details, view campaign summary here • Phase 2: Water Solutions (LIVE since mid-October) targeting relevant accounts, view campaign summary here • Phase 3: Roads & Highways Roads & Highways (LIVE since 1st Nov), view campaign summary here Any questions or further details on the campaigns, contact Caroline Potter or Akhil Purohit

Autodesk Forma Campaigns (LIVE)

There are two Forma campaigns with a variety of engaging assets. The goal is to ignite excitement for Forma and the AECO industry cloud's future, laying the groundwork for Autodesk Forma in FY24. The available assets include Folloze boards, Outreach sequences, paid media, and more.

NEW: Forma Architecture solution campaign: Campaign wiki here. This new campaign, focused on sustainability, contains many usable assets for Named Accounts, including Outreach sequences, email series, as well as resources such as a new Sustainability white paper. There is content included that speaks to both AEC-Collection and non-AEC Collection subscribers/businesses. Forma 1:1 ABSM Solution buyer campaign: Campaign wiki here – The Solution buyer assets are targeted towards Named Accounts and are ready to use. A selection of the End user assets uses some language that is specific to AEC Collection subscribers but are free to be adapted if you wish to distribute to Named Account users.

Any questions or further details on the campaigns, contact Ben Storey

Civil 3D Country kits

As part of the Infrastructure initiative, we have created some tactical solutions including a Folloze Board to increase awareness as well as a new video highlighting the benefits of Civil 3D and the Country kits.

The State of Design & Make Report

The State of the Design & Make report now has versions focusing on Sustainability, Talent and Resilience. Please see the links below. There is also a new one for the Auto Industry.

Resilience extract Talent extract Sustainability extract NEW! Automotive Spotlight

Autodesk Forma Events

At AU 2023, there are about 30 events and sessions related to Autodesk Forma, covering topics like interoperability and sustainability. Explore them here. In addition, you can check out our three on-demand webinars tailored for the AEC audience:

Autodesk Forma, our cloud-based software, undergoes continuous updates and improvements. Check out our three on-demand webinars tailored for the AEC audience to discover new features and capabilities:

What’s new in Autodesk Forma | Fall 2023:

An overview of the 70+ updates we’ve released since launch. You can also see a round-up in this blog post.

What’s New for Architects: Open workflows for data-rich conceptual design

This explored our interoperability with Revit and Rhino (beta)

Achieving Sustainable Outcomes in Architecture from Day One

This demonstrated our new Solar Energy analysis

Rail Summit & Rail Community

Here you can find a glimpse of Rail Summit & Rail Community. Further details are to be added to this presentation. You can access all the Rail Summit content on this board & the event highlight video here.

Rail Community The Rail Community launched during the Rail Summit. We had over 80% of attendees join the Rail Community and more customers have joined since then. Please support this community by reminding your Rail customers or customers within the ecosystem to join. We still wish to improve the peer-to-peer conversations between our customers. For further details, please contact Clare Thomas

Share the link to the Forum page with your customers.

AU (Autodesk University) 2023: November 13-15th in Las Vegas

For all the AU-related information, please refer to Tristan Jone’s newsletter, for further details or questions, please ask your question on the AU slack channel or contact Tristan Jones.

Automotive Innovation Forum 2024

Tuesday, 7th – Wednesday, 8th May, 2024 Location: Darmstadtium, Darmstadt, Germany Automotive Innovation Forum by Autodesk

All other events

For other events in the calendar, please click here.

FY24 Q3 Leads: First Touch in 5 Days!

In FY24 Q3, 2,000+ MGLs & MQLs were generated within our Named Accounts, and the leads were first touched (on average) after 5 days. Thanks for your support in following up on these leads within the agreed SLAs to identify potential opportunities. Access the "Global Leads Dashboard" for more details.

EMEA NA ABM Newsletter November 2023

Campaigns Q3

New & Refreshed Assets

Events

FY24 Q3 Total Leads & Opportunity

Useful Links

Go to the website

ABM Resource Hub Your source to keep you up-to-date with the latest ABM news, programs, practices, events and campaigns.

Go to the website

Event Calendar Check out the main EMEA customer facing events that include webinars, virtual events, tradeshows, etc.

Your EMEA ABM Partners

Internal Communication Autodesk, Inc. • One Market, Ste. 400 San Francisco, CA 94105, United States

If you are not receiving the newsletter and would like to opt-in, or if you prefer to opt-out, please contact Akhil Purohit akhil.purohit@autodesk.com

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