EMEA NA ABM Newsletter: September Edition is Now Available!

Greetings,

We hope you had a great Summer! We would like to take this opportunity to tell you about the campaigns and initiatives taking place in Q3. We are available to give an overview at your individual team meetings. In the meantime, this should give you a good summary.

For the Q3 plan, please download here.

For more details, please review the highlights below.

Sustainability (LIVE)

The Sustainability campaign launched in Q2 with the IMPACT report. This campaign will now extend into Q3 and will target two key audiences: ESG executives and business lines decision makers who are responsible for implementing and delivering sustainability initiatives. View summary here.

The objectives of the campaign are: • Increase Awareness • Create executive engagement • Generate new contacts • Drive 1:1 conversations

See folloze bords links: • Corporate ESG • Business Lines for AEC firms • Business Lines for D&M firms

These boards can be linked from your account folloze boards or shared within other customer communications currently running. For further information, please contact Caroline Jussa

Fusion (LIVE)

Already launched in Q2, the main objective of this campaign will be to grow new users as well as optimise engagement from existing users. • Landing page highlighting benefits of Fusion • For existing users, there is also a Fusion extension webinar series available should you wish to share with customers. Please use the above landing page or contact Akhil Purohit for more details.

INFRASTRUCTURE (NEW)

The Infrastructure campaign has launched and will cover three main areas based on industry segments – Rail, Water Solutions and Roads & Highways. This is part of the wider INFRA initiative with the goal of doubling our pipeline in this area with a particular focus on the top 20 accounts.

• Phase 1: Rail. The initial phase of the campaign will leverage the content from the Rail Summit including sharing the recorded live sessions and the launch of the Rail Community. For further details, view summary here • Phase 2: will focus on Water Solutions targeting relevant accounts. Launch date (early October). This will be shared in the next newsletter. • Phase 3: of the campaign will focus on Roads & Highways (Launch mid – end Oct). This will be shared in the next newsletter.

Any questions or further details on the campaign, contact Caroline Potter

CDE (COMPLETED)

The CDE campaign generated over 200 leads in Q2 as well as increased engagement from a wide number of accounts. Now that the Q2 campaign is complete, we will work with the EASE team to develop next steps.

Virtual Workspace Offering

Don’t forget you have access to this new video and new folloze board for Virtual Workspace. At the moment, we are not planning any campaigns but please share via your customer folloze boards, emails or during meetings.

Virtual Workspace Offering Board

Civil 3D Country kits (coming soon)

As part of the INFRA initiative, we have created some tactical solutions to increase awareness as well as a new video highlighting the benefits of Civil 3D and the Country kits. The new video is in final approval stage so will be shared as soon as available and hosted on the ABM NA hub.

The State of Design & Make Report

The State of the Design & Make report has versions focusing on Sustainability, Talent and Resilience. Please see the links below. There is also a brand new one for the Auto Industry.

Resilience extract Talent extract Sustainability extract NEW! Automotive Spotlight

EBA Awareness Assets

You can still find the campaign summary here and assets for sharing the value of the EBA to your customers.

NEW! Additional language versions now available in French, German and Spanish. For more details, contact Akhil Purohit

Rail Summit & Launch of Rail Community

The Rail summit took place September 12/13 in Amsterdam. Feedback so far was that it was a great success with 162 customers attending. There will now be a follow up plan to share the interviews that were undertaken with some of our customers as well as sharing the on-demand content. A full debrief document will be shared in the next couple of weeks.

NEW! Launch of Rail Community We had a very successful launch of the Rail Community with almost the majority of customers attending the Rail Summit registering – 243 in total! The purpose of this community will be to encourage conversations with our customers throughout the year and not just during the Rail Summit. The forum currently is in English and covering three main areas: Rail Summit, Knowledge Bank and Industry discussions. Please join this new community, share with your customers and encourage them to network with the industry and our Autodesk peers. For further details, please contact Clare Thomas

Register now!

AU 2023: Nov. 13-15th in Las Vegas

You can apply to access the full registration dashboard if you require to see which contacts from your account have registered. Note you can now filter by sales rep name.

EBA Pass Report - there is an EBA pass report that details how many passes each account has, and how many have been redeemed. In 2022 only 60% of passes were redeemed, so we have used 34% this year. Access the report here.

EMEA Named accounts dinner All EMEA Named Accounts will be invited to join a standing networking dinner on Monday evening at the Mott 32 Chinese restaurant, in the Venetian. There will be an official RSVP registration process that will launch in October, in the meantime, here is an invitation template to share with your accounts.

Enterprise Lounge New for AU23, we have a Global Enterprise Lounge available to all Named Account Customers, access to the lounge will be via badge scanning and all Named Account customers will have an icon/badge on their pass. Drinks and light refreshments will be available. The lounge is located in The Venetian Room J, Level 2.

AU23 VIP Expo Tour program Please use this form to request a 30-minute, high-touch, and curated Expo journey where customers can begin to see themselves as Design & Make professionals.

For further details or questions, please ask your question on the AU slack channel or

contact Tristan Jones. Tristan has sent out a newsletter on the 15th September with the latest details.

AIF 2023

The AIF board has been viewed 9 560 times since May 2023 and on-demand videos have been watched over 6 500 times.

The State of Design & Make Automotive Spotlight has been viewed 27 times on the AIF board since it went live two weeks ago. It is ungated on the AIF page and promoted on LinkedIn.

AIF 2024 Save the date!

The dates have been set for AIF 2024 to May 7 - 8 at the Darmstadtium in Darmstadt, Germany. The location in the city centre and has direct connections to the Frankfurt Airport which makes it convenient to get to and from the site.

Converge Nordics, October 12th Gothenburg

This CONVERGE event brings together leaders and executives in architecture, engineering, construction, product design, and manufacturing, to share ideas, advance industry practices, and explore opportunities for the future. Joe Speicher, CSO Autodesk will also be in attendance so a great opportunity for your customers to meet him.

If you have customers you would like to invite, please share the event website link or email Caroline Jussa for more details.

All other events

For other events in the calendar, please click here.

In each newsletter, we will share activities we are working on for accounts in the 1:1 programme. This edition, we would like to highlight Ramboll and Bouygues!

Ramboll - “Together for better outcomes”

The goal of the Ramboll ABM plan is to drive awareness throughout both Autodesk and Ramboll, about the value our partnership.

Over the last year we have developed and delivered a communications plan that is changing the perception of Autodesk from tools vendor to a partner than can enable Ramboll to create sustainable solutions. The key of our success is enabling Ramboll employees to amplify the message to their colleagues through video, newsletters, and case studies.

Check out this example video that was shared with 6 000 Ramboll employees through an Autodesk-specific newsletter.

Bouygues - Success stories videos

For the first time in the relationship with Bouygues, we were able to secure a video interview with the CEO of Bouygues Immobilier talking about their customizable housing approach "Coeur de vie" - Heart of Life - based on BIM and Revit. Bouygues Immobilier is the Real Estate subsidiary of Bouygues Group regularly ranked in the Top 3.

Two highly iconic buildings stories have also been released the Mirabeau Tower in Marseille designed by the famous Architect Hala Wardé for Bouygues Immobilier. The Aquatic Center near Paris, an impressive timber/steel and concrete swimming pool and sports complex designed by the Dutch practice VenhoevenCS together with the French practice Ateliers 2/3/4/ and built by Bouygues Bâtiment Ile-de-France for the Summer Games 2024 in Paris.

With over 80K views to date on YouTube, these videos are an excellent forum to highlight key projects and demonstrate our partnership with Bouygues.

Check out the videos: Coeur de vie Tower Mirabeau Aquatic Center and its crossing

EMEA NA ABM Newsletter September 2023

Campaigns Q3

New & Refreshed Assets

Events

1:1 ABM Programme

Useful Links

Go to the website

ABM Resource Hub Your source to keep you up-to-date with the latest ABM news, programs, practices, events and campaigns.

Go to the website

Event Calendar Check out the main EMEA customer facing events that include webinars, virtual events, tradeshows, etc.

Your EMEA ABM Partners

Internal Communication Autodesk, Inc. • One Market, Ste. 400 San Francisco, CA 94105, United States

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