Content syndication is a strategic approach to distributing relevant and targeted content to a specific audience of key accounts where these potential customers often look for information online.

Top objectives of content syndication are:

Lead generation
Nurturing
Sales enablement
Generate engagement

Some of the syndication channels include:

Industry publications
Online platforms and websites
Social media networks
Email newsletters
Content aggregation platforms
Webinars and virtual events
Podcasts
Partner websites
Influencer partnerships
Paid advertising networks

Example of a content syndication landing page: