6sense is an Account Based Engagement platform designed to align sales, marketing, and customer success partnershipsIt helps by using multiple digital channels of data to de-anonymize buying signals at the account level. In other words, online traffic data that is typically anonymous becomes de-anonymized. 6sense connects the data to the accounts. It identifies who the accounts are, what they’re looking at, what they’re interested in, and what content they’re engaging in. This allows us to tailor our marketing approach at the account level. We can make decisions and tailor our messaging to our accounts. Improve breadth and depth of engagement by persona.