Building next-level customer experiences through data-driven 3D store design

Making physical stores a cornerstone of fashion retail experiences

“Another opportunity high on executives’ agendas is an innovation that has been surrounded by buzz: artificial intelligence, and particularly generative AI.”

Fashion consumers have more options than ever before. To maintain and grow market share, retailers are focused not just on promotional strategies but on building lasting, emotional connections with customers. As many look to reshape experiences across channels, to integrate new technologies and provide more convenient ways to buy, the role of the store is changing.

Fashion retailers can embrace innovation and sustainability as part of their store strategy to create the easy and attractive experiences their customers want.

Source: McKinsey & Company, The State of Fashion 2024

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Create stores that align with new shopper habits and the omnichannel world Even as new online and digital-first competitors emerge, physical brick-and-mortar stores still sit at the heart of the fashion retail experience. Superior in-store experiences act as a ‘halo’ for other digital channels.

As consumers embrace and seek more ‘phygital’ ways to shop—where physical shopping experiences are enhanced and infused with digital technology—future stores have many new purposes to fulfill.

Autodesk can help as you build and renovate stores with a focus on engaging in-store experiences. Autodesk’s Design and Make Platform is cloud-connected software that helps retailers design and build the stores of the future by unifying data and workflows and tapping into AI-powered insights and automations.

Our suite of solutions can help you create high-quality, high-performing building designs based on data-driven insights, and improve project collaboration and delivery. Making you even better equipped to respond to market trends and changing shopper habits, reduce costs, meet sustainability goals and manage risk more effectively.

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Autodesk can help you design, build and retrofit stores more efficiently, cost-effectively and sustainably—to get stores operational as quickly as possible and enable you to create next-level brick-and-mortar experiences that align with your customer promise across all channels. We can support you to:

Build next-level customer experiences

Create superior experiences with digital twins

Respond to customer behavior patterns with more agility

Deliver store projects on time and budget

Use artificial intelligence to enhance your team’s creativity and productivity

Use digital twins—dynamic digital replicas of physical assets—to track, model and optimize real-world operations such as customer journeys, delivery traffic, building energy performance, inventory and maintenance.

Use real-time insights and simulate designs that encourage new customer journeys and interactions. Roll out renovations and updated displays more efficiently across stores, using repeatable design elements to foster a cohesive brand experience across stores.

Improve collaboration between all parties involved in a store project— from concept to construction to maintenance—using a flexible cloud platform that gives secure access to the right data at the right time, regardless of their chosen software. Track progress to ensure projects meet their deadlines, and reduce errors and rework that lead to delays and extra costs.

Explore multiple store layouts to optimize space and shopper experience using generative design. Leverage AI to augment creative problem-solving for architects and designers, automate repetitive work and conduct powerful analysis to accelerate decision making.

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Design, build and operate buildings in a more sustainable and cost-effective way

Explore prefabrication and industrialized construction approaches

Leverage data across stores, warehouses and logistics centers to drive operational performance

Use predictive data to improve risk management across facilities

Use data to analyze and simulate concepts at an early stage of design, so decisions can be made at a point where change is easier, costs are lower and sustainable approaches can be factored in.

Build stores, warehouses and logistics centers in a more scalable way. Embrace productization by creating standard components that can be fabricated offsite and used across multiple projects— cutting down digital and physical waste, enabling efficient manufacture and accelerating building assembly.

Integrate data from multiple systems—such as internal reporting systems and IoT devices that measure environmental factors, for example— for predictive maintenance of equipment, to improve store environments and to develop new business models.

Bring together data from multiple systems to better manage and adapt to risk. Use predictive and pre-emptive modeling for a more granular understanding of potential health and safety risks within stores.

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What makes Autodesk the ideal partner for fashion retailers? We’re uniquely able to help you establish a connected foundation across the design, construction and operation of your stores and physical estate. We can help you create efficiencies, experiences and sustainable outcomes that build shopper loyalty and reduce margins.

Our comprehensive offering covers all stages of the building lifecycle

We enable multidisciplinary teams to collaborate with ease

We take an open, interoperable approach

We share your commitment to sustainability

We’ve been pioneering AI for over a decade

With Autodesk, you gain full digital continuity—from breaking ground through to the design, construction, operation, dismantling and recycling of a built asset.

Whether your project stakeholders span internal departments, or include external partners, our solutions enable them to collaborate efficiently and effectively to deliver the project on time and on budget.

We are committed to interoperability, so all involved stakeholders can work in a dedicated, digital environment using seamless workflows, regardless of the underlying software.

By empowering designers and makers, Autodesk helps building owners and operators to achieve their sustainability goals and comply with environmental regulations. We aim to lead by example with our own operations, by advancing sustainable business practices and supporting every employee to make a positive impact.

We have long recognized the transformative power of AI for the industries we serve, and its ability to help our customers achieve more with less. Today, Autodesk AI augments users in the way they think, create and innovate—with more capabilities coming every day.

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Get in touch to start transforming your physical estate today.

Shopping experience matters, and a great in-store experience boosts sales and helps inspire loyalty across all channels.

Autodesk supports fashion retailers as owners of real estate to create those compelling experiences, and to design, build, renovate and operate stores more efficiently and with more sustainable outcomes.

Transform your physical presence to create superior customer experiences and boost sales

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