Digital Transformation and Consumer Product Design

Drive efficiency, transparency, and agility throughout the entire product lifecycle with digital solutions.

How are Consumer Product companies embracing Digital Transformation?

To stay competitive, enhance efficiency, meet evolving customer expectations, innovate faster, personalize experiences, and make data-driven decisions, Consumer Product companies are driving digital transformation by building three powerful competencies.

Faster up-front collaboration


Seamless project communication


Increased production confidence


Faster up-front collaboration

Generating and validating product ideas quickly is challenging.
Early, fast-paced collaboration among creatives, designers, engineers, product managers, and other stakeholders is crucial. It streamlines decision-making, shortens time to market, and significantly improves the likelihood of identifying the most viable ideas from the outset.

Seamless project communication

Product development spans diverse roles, systems, and workflows, often resulting in silos, fragmentation, and miscommunication. To break down these barriers across the value chain, teams seek seamless, transparent collaboration that keeps everyone aligned and informed from concept to launch.

Increased production confidence

Whether production is in-house or outsourced, manufacturability challenges often arise. Embedding the design into manufacturing workflows, enabling feedback loops, and leveraging connected data ensures early alignment, improves feasibility, reduces rework, and saves time and costs.

Digital Transformation Benefits 

Most leaders surveyed for the 2025 State of Design & Make report have already realized a 50%-plus return on their digital transformation efforts through increases in innovation, productivity, and other categories.

67%

of leaders stated that digital transformation has helped improve data exchange

77%

of leaders in design and make industries consider sustainability crucial for future success.

Spotlight on Sustainabil...

Resources for Consumer Product companies

The democratization of Consumer Product design

Learn how digital transformation is allowing new Consumer Product companies to establish themselves in the market, and what the large Consumer Product groups can learn from them. 

Download Report

Sustainability and design trends in the Consumer Electronics industry

This study examines the Consumer Electronics industry and sustainability amid shifting market forces like supply chain challenges, evolving demand, and regulations.

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O’NEAL Europe

"Fusion helped us save on costs because if you take an average design process of such an implementation, it takes up to 24 months. We did it in six months."
Thomas Saier, Head of Design, O'NEAL Europe
Video courtesy of O'NEAL Europe
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