A new star rising

Welcome to Autodesk, Emaar Team

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During today’s visit, you will explore how Autodesk’s solutions empower innovators — helping bring ambitious ideas to life across industries like architecture, construction, manufacturing, and media.
We have tailored this space to help you access everything you need — from your visit agenda to the latest Design & Make Report and more.

Visit Agenda

10:00 AM – 10:10 AM Welcome to Autodesk: Empowering Innovation Across Industries by Saad Abu Zahra, Account Manager, Autodesk
10:10 AM – 10:40 AM EMAAR Introduction: Vision and Innovation by Zeina Abdelhaq, Project Manager – Digital Transformation, EMAAR
10:40 AM – 11:30 AM Technology Evolution: From CAD to BIM to AI-Driven Outcomes (A journey through Autodesk AI, Forma, XR, Digital Twins, and Connected BIM) by Wass Imam, Technical Solutions Executive, Autodesk
11:30 AM – 11:40 AM Coffee Break & Networking
11:40 AM – 12:00 PM AI-Powered Conceptual Design in Action: Forma Introduction by Sorin Bularca, Senior Technical Solutions Executive, Autodesk and Wass Imam, Technical Solutions Executive, Autodesk
12:00 PM – 1:00 PM Lunch Break
1:00 PM – 2:30 PM LEGO Team Challenge: CAD vs BIM in Practice by Wass Imam, Technical Solutions Executive, Autodesk and Sorin Bularca,Senior Technical Solutions Executive, Autodesk
2:30 PM – 4:00 PM Immersive Innovation: VR Hands-On Experience by Wass Imam, Technical Solutions Executive, Autodesk and Sorin Bularca, Senior Technical Solutions Executive, Autodesk
4:00 PM Open Discussion, Q&A & Closing Remarks by Saad Abu Zahra, Account Manager, Autodesk
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Meet the Autodesk Team

Saad Abu Zahra

Account Manager


Sorin Bularca

Senior Technical Solutions Executive


Wass Imam

Technical Sales Specialist


Khaoula Chekrad

Account Based Marketing Manager


Yaz Shqara

Senior Partner Solutions Executive


Vijay Raina

Senior Technical Solutions Executive



The 2025 State of Design & Make Report

The full global report The State of Design & Make report is a global, annual, longitudinal study for leaders who design and make places, objects, and experiences. It identifies the most pressing issues shaping today’s businesses and helps leaders make informed, strategic decisions about how to prioritize and invest for the future


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Download the report

Middle East Summary This infographic summarizes key insights from the 2025 State of Design & Make Report, focusing on the Middle East region. These insights are gathered from a survey of 260 industry leaders, futurists, and experts across the Middle East.


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Additional resources

Autodesk sustainability portal

Our company information page features all aspects of ESG at Autodesk. Learn about our initiatives and best practices.

Learn more

Design & Make With Autodesk

Stories to inspire leaders in Design and Make industries creating a better world for future generations.

Learn more

Autodesk AI

See how Autodesk AI enhances creativity, automates tasks, and aids decision-making.

Learn more

Infograph Middle East