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Q2 Impact: Advancing Strategic Engagements in the Middle East


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As part of our strategic efforts in the Middle East, Autodesk engaged in a series of high-impact activities to strengthen its position as a trusted technology partner for the region’s most transformative projects. From thought leadership on regional stages to executive networking and immersive solution demos, these engagements deepened relationships, elevated our brand, and accelerated pipeline momentum.

MEED Saudi Giga Projects Summit – Riyadh

Autodesk sponsored and actively participated in the MEED Saudi Giga Projects Summit, held in Riyadh last May. The event gathered senior government officials, developers, and global contractors to discuss the progress and future of Saudi Arabia’s giga projects, which represent over $870 billion in transformative investment under Vision 2030.
Mainstage Thought Leadership: Nicolas Mangon, VP of AEC Strategy, joined a mainstage fireside chat, emphasizing the Middle East’s leadership in BIM, AI, and industrialized construction, and Autodesk’s role in accelerating smarter and more sustainable project delivery.
Interactive Stand Engagement: Autodesk hosted an engaging stand featuring live demos and hands-on exploration of Autodesk Workshop XR, offering attendees an immersive look at how extended reality is shaping giga-scale collaboration and design.

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Watch the Event HighlightsWatch Nicolas Mangon on the Mainstage

Customer Executive Networking Dinner- Dubai

As part of Nicolas Mangon’s and Sid Haksar’s (VP of ACS Strategy), visit to the region, the ABM team partnered with Sales to host a Customer Executive Networking Dinner on May 14 with 18 customers. It was a memorable evening with engaging conversation, excellent food, and collaboration opportunities explored between customers.
Attendees were also gifted the State of Design and Make report with a unique bookmark that had the same design as the Louvre Abu Dhabi (also designed with Autodesk).
Attendee profile from 15 MMA and 2 ST/ T were:
  • 10 C-suite
  • 3 VPs
  • 5 Directors
We received very positive customer feedback, with attendees expressing delight at the experience and the opportunity to engage with peers and Autodesk executives.
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Watch 3-Minute Highlights

Exec Visit | Customers Meetings

The team successfully facilitated 35 customer meetings with our visiting executives:
  • Nicolas Magnon, VP, AEC Industry Strategy
  • Siddharth Haskar, VP, Construction Strategy and Industry Partnerships
  • Brenth Ramos, VP, Global Construction Sales
These conversations provided a valuable opportunity for our customers to connect directly with our senior leadership, and for our executives to hear first-hand about customer priorities, challenges, and successes.
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Watch 3-Minute Highlights

MEED Saudi Giga Projects Webinar

Autodesk participated in the MEED webinar "Saudi Giga Projects: Market Outlook and Digital Readiness", attended by 500+ live participants and 1,200+ registrants. Represented by Naji Atallah, Autodesk contributed to discussions on digital transformation in giga projects, highlighting the role of BIM, cloud collaboration, AI, and modular construction in meeting challenges like rising demand, sustainability goals, and talent shortages.
Key highlights included:
  • Promotion of the Design and Make Report, generating over 100 visits in minutes via a live QR code.
  • Strong audience engagement on topics such as AI in construction, workflow visibility, and DfMA adoption.
  • Polls showed a growing interest in AI, though education and clearer use cases are needed to drive adoption.
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Watch the Full Webinar RecordingWatch 3-Minute Highlights

The Regional Team

Louay Dahmash, Naji Atallah, Salim El Ferkh, Tony Abou Jawad.
Abdallah Sinan, Abdulaziz Al Anazi, Ahmad Khairat, Anan Saleh, Cecilie Wasberg, Evgeniya Maximova, Feras Zebib, Hany Shabana, James Haig, Khaled Rawi, Mohammad Abdo, Nabil Kharbotli, Phil Auguste, Saad Abu Zahra, Sam Faekk, Toufic Riman.

The ABM Team

Khaoula Chekrad

Account Based Marketing Manager


Adele Coelho

Principal Account Based Marketing Manager


Infograph Middle East